According to the Aberdeen Group a 1-second delay in page-load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. And that sounds bad for business.
What is this costing you?
If we calculate lost revenue for each additional second past 2 seconds a site takes to load and the average sales ticket value is $75, then let’s take the online average conversion of approximately 5%. At this point it is just a math game. If you receive 10,000 visitors per month and experience 7% loss in conversion (see above stats from Aberdeen) for every second you page takes to load over 2 seonds, then you are loosing $85,980 per year for a site that loads in 4.5 seconds (that is an average site load time).
The statistics on the right show the client’s approximate page speed before Social Design Studios enhanced his site (actual load time: 4.58s). After working on this client’s website, Social Design Studios reduced the website page speed to 0.68s, earning the client a promising 3.9 second page speed decrease. That correlates into $134,128.80 per year in estimated revenue gain.
Needless to say, that was worth the few hundred that Social Design Studios charges.
Every person that comes to your website is that potential client that can push you into the black or over the top that month. Even if your viewers aren’t actively looking for a fast load time, they’ll subconsciously notice the quick speeds.
On the flip side, visitors will consciously take note of a website that loads slowly. So don’t be that guy. You won’t know it… but you’ll be losing big business because of it.
Your website is your vehicle… slow or fast, it will get you where you want to go (i.e. in front of your customer), however it is up to you to impress your customer and leave them with the desire to do business with you.
There are a lot of ways to do it… and whether you are only running on a shared hosting account with less than one thousand views per month or are running on a dedicated server with 10 million views per month, Social Design Studios can help you increase your WordPress site’s page speed.
With Google’s latest Panda updates, it has become obvious that web pages with faster load times will also receive preference from search engines as well. Please contact us and ask us how we can help you speed up your website.